early bird price ends soon!

Lead Gen Lesson Plan

The step-by-step do-it-yourself system for growing your email list with social media Ads. 

Tired of depending on luck and search engine algorithms to find customers and clients to buy your products & courses?  

Lead Gen Lesson Plan will help you set up your first social media ad explicitly designed to help you grow your email list so that you can take control of when and how you connect with your customers and stop depending on other platforms like Google, Etsy or TpT.

All of this with special hacks and strategies for those who:

  • have a small email list

  • Haven’t run a lot of Social Media ads before

  • Get overwhelmed with the tech

Limited time: Founder's Round

What Does Founder's Round Mean?

  • As a Lead Gen Lesson Plan Founding Member, It means you get a full facebook ads training course at a super low price. The price will continue to go up as we refine this course.

  • It means you get extra help in the Facebook Group when you encounter something that's not working right for you as your build your ads while we're working to fine tune the instruction

  • It means that you're going to encounter a few more glitches both in the buying process and the course process because this is a learning experience for us too! We're going to be working on optimizing our processes and trainings as we go along. (And probably fixing a few typos too!)

"Over 600 people have opted into the free mini-class we promoted in the ad campaign we set up just two weeks ago"

--SHANNON M.

this is what you can expect to

learn (and accomplish!) with the course:

  • How to structure your freebie on your website so it is optimized for ads

  • How to build the right audiences for your campaign

  • How to build an ad campaign designed to get the lowest possible lead costs

  • How to analyze your campaign results

  • How to optimize your campaign while it’s running

  • How to set up tracking to help Facebook find YOUR people on their platform

  • How to decide how much to spend on your campaign

  • How to know whether your ads are working

Are you ready to grow your email list without the Facebook headache?

“Karen scored me leads for $0.25.”

and helped me grow my email list. As a result, I got 4,000 new leads in two months!

- Kelly T.

SOUNDS AMAZING, RIGHT?

this is what you can expect to

Receive With the Course

  • 7 Modules of instruction with 22 lessons

  • The Lead Gen Lesson Plan workbook

  • BONUS: Ad Math Magic Worksheet

  • BONUS: Course: How to Set Up Your Facebook Ad Account

  • BONUS: Course: How to Set Up a Freebie on ConvertKit

  • BONUS: Free Access to Irresistify: The exclusive new program from Funnel Gorgeous that includes 22 lead magnet templates, Offer Cure, Funnel RX, 22 Slide Deck Templates, KPI Workbook, & Logo Pack Bundle with 22 Logo templates

    Still Not Sure? Visit this link for a video walkthrough of what's inside the course and the Irresistify Bonus.

SOME COMMON QUESTIONS WE HEAR OFTEN

Frequently Asked Questions.

Why do I need to run a lead gen campaign?

If you want to grow your email list with Facebook ads, a lead generation ad campaign is the least expensive way to grow your list.

It's also the best way to capture the emails of your buyers that may primarily exist on another platform, like Etsy or TpT. Once your buyers are on YOUR email list, you can have more control over how and when they are offered the chance to buy one of your products.

What will I learn that I can’t find on free sites and YouTube?

You could absolutely use free content and confuse the heck out of yourself by trying to piecemeal 100 peoples’ advice. It’ll result in 7000 tabs open on your computer, and a frankenFacebook plan that will leave you more confused than when you started.

Or you can buy this course and get expert instruction that cuts through the noise and tells you exactly what you need to worry about and skips the parts that don’t matter right now. 

Will I get $0.25 cent leads too?

I sure wish I could promise that, but no. How much your leads cost depends a lot on your industry niche. I can teach you how to set up a campaign that's designed to get you leads at the lowest possible cost but I can't promise a specific result.

Does the content release slowly over time or do I get access to everything as soon as I buy?

You get access to all of the modules as soon as you purchase.

Do I really get everything that comes with Irresistify too?

You really do. We can't believe we've got the opportunity to include this kind of value with our course, but yes. You get everything that's included in Irresistify from Funnel Gorgeous when you purchase our course.

you're invited to Join the

Lead Gen lesson Plan Course

INCLUDED

value

The Lead Gen lesson Plan: 7 Modules of instruction with 22 lessons

$500

Lead gen lesson plan WORKBOOK

$25

Access to a Free PopUp Facebook Group for 3 weeks (Until March 24)

$100

BONUS Course: How to Set Up Your Facebook Ad Account

$100

BONUS Course: How to set up a freebie on ConvertKit

$100

BONUS: Ad Math Magic Worksheet

$25

BONUS: Free Access to Irresistify

$3698

VALUED AT

=

$4548

Total Value = $4548

Regular Price for Lead Gen Lesson Plan = $397

Today’s Price = $297

INCLUDED

THE LEAD GEN LESSON PLAN: 7 MODULES OF INSTRUCTION

$500

LEAD GEN LESSON PLAN WORKBOOK

$25

ACCESS TO A FREE POPUP FACEBOOK GROUP FOR 3 WEEKS (UNTIL MARCH 24) $75

BONUS
COURSE: HOW TO SET UP YOUR FACEBOOK AD ACCOUNT $100

BONUS
COURSE: HOW TO SET UP A FREEBIE ON CONVERTKIT $100

BONUS:
AD MATH MAGIC WORKSHEET $25

BONUS:
FREE ACCESS TO IRRESISTIFY $3698

VALUED AT = $4548

Total Value = $600

Regular Price = $297

Today’s Price = $97

Heather Built her first lead gen campaign

“My first ad is up and running with a $0.53 cost per lead.”

START TO DREAM

What's Included in the Lead Gen Lesson Plan Course:

Introduction

Course Overview

Lead Gen Lesson Plan Workbook

Confirm Your Website Setup

Landing Page & Thank You Page

Facebook Tracking: Pixel & Standard Event Placement

The Email Wires

Prepare Your Facebook Ad Account

Basic Ad Account Setup

Build Your Audiences

Custom Audiences, Lookalike Audiences, Saved Audiences, Campaign Related Audiences

Planning for your Campaign

Ad Copy: The words

Visuals: Images & Videos

How to Choose Your Budget

Building Your Ad Campaigns

Building Your Warm Campaign

Confirming Your Setup

Duplicate & Edit to Build Your Cold Campaign

Publish Your Campaigns

Managing Your Live Campaign

Which Numbers Matter?

Customizing Columns

Tools in Ads Manager

Analyzing Campaign Results

Analyzing Campaign Results & Making Improvements

How to Get Help

How to Reach Out to Facebook Support

How to Get 1:1 Help with Your Ads & Ad Account

Not sure if this COURSE is for you?

the Lead Gen Lesson Plan Guarantee

Purchase Lead Gen Lesson Plan and if it doesn’t exceed your expectations and help you launch your first lead generation ad campaign just email us at karen@karennelsondigital and we’ll happily issue you a full refund.

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